Mobile World Congress 2025: The power of artificial intelligence, the evolution journey
- Elise Quevedo
- Mar 8
- 1 min read
One of the biggest tech events in the world has come to a close. The Mobile World Congress (MWC) 2025 in Barcelona recorded 109,000 attendees from 205 countries and pre-COVID numbers this year. The key theme, as expected, is the power of artificial intelligence (AI).
I expected this not to be just a buzzword thrown around in keynote speeches; I am happy to report that it wasn't, and we saw tangible, strategic priorities demonstrated through real-world innovations and activation stations.
AI is here, constantly evolving and reshaping industries at an unprecedented pace. Thank you to the many executives I spoke to in different booths. I asked one key question: "Compared to last year, how has AI evolved in your department?"
I aim to ask this question to many more executives throughout 2025 to truly understand the evolution journey and what it means for individuals and enterprises.
2025 is about AI implementation and understanding how to monetize and build trust. Let's look at a few highlights from this year's congress. Over the next couple of weeks, I will share a few more in-depth articles. Stay tuned for those.
The full article was posted in the publication "Tomorrow's Affairs" on March 9th, 2025